Knowing your Target Market for Brand Success
Wednesday, 04 September 2013
When you’re branding your business, or any business for that matter, knowing yourself is just the first step in a successful brand but knowing your audience, or better yet getting knowing your target market is even more important. Who is you’re your target market? When we’re helping our clients brand their business, the first thing
- Published in Blog on Brand Success, Creating a Brand, How to Brand a Company
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Brand Reinvigoration | How Do You Update a 40 Year Old Brand?
Monday, 08 July 2013
Brand Reinvigoration and Updating What do you do with a 43 year old breakfast restaurant chain which has lost its luster? You get a new CEO in there with fresh ideas on how to reinvigorate the brand and that is exactly what Julia Stewart is doing at IHOP! Stewart took the reigns as CEO in
- Published in Brand Reinvigoration, Keeping your Brand Intact, Updating a Brand
Keeping your Brand Intact – Don’t Dilute Your Brand Message
Monday, 24 June 2013
Keep Your Brand Message Intact This past weekend the Killer Panda team got to talking about how important it is to keep a consistent brand message and the trouble you can get into when you start to dilute your brand. What got this conversation rolling was some of the Brand Development Team went down to
- Published in Creating a Brand, Keeping your Brand Intact
How to Name Your IT Company
Monday, 10 June 2013
Killer Panda loves Naming IT Tech Companies! If you’re starting an IT Company you know the unique challenges when it comes down to naming your brand. An IT Company needs a brand name that will not only convey what it is their company does but it also needs to tell people that your particular company
- Published in Building a Brand, IT Brand Names, Naming Your IT Company, Tips for Brand Success