Having the best business name is only part of a great brand. The last several blogs have really been focusing on developing the best name for your brand but, we hate to say it, just because you have the name doesn’t mean you’re done.
To get the most out of your brand name and have the maximum impact within your target market, your name has to be matched with an equally focused logo. This logo has to match your core goals and target, just as your business name does, in effect, streamlining your name and logo.
If your target market is young and hip, your business name needs to be young and hip and in the extension your logo needs to be young and hip. People will come across your brand in multiple ways, across multiple brand touch points, and you need to connect with audience at each one of them.
People, may not hear your business name at first, they may see your name designed into a logo on the side of building or on your product, for instance they may see it on snowboard flying down a hill at breakneck speed or racing by on a race car. It is equally important that people are captivated by the look of your name, as they are at the sound of it.
The best business names and brands are the ones that are perfectly in sink with a great logo to get the maximum impact on your future customers!!