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Brand Reinvigoration | How Do You Update a 40 Year Old Brand?

Monday, 08 July 2013 by Killer Panda
What do you do with a 43 year old breakfast restaurant chain which has lost its luster?  You get a new CEO in there with fresh ideas on how to reinvigorate the brand and that is exactly what Julia Stewart is doing at IHOP! Stewart took the reigns as CEO in 2002 and quickly got
  • Published in Brand Reinvigoration, Keeping your Brand Intact, Updating a Brand
Tagged under: Brand Reinvigoration, How to Update a Brand

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