Ideas for Developing a Catchy Brand Name
Helpful Ideas for Creating a Catchy Brand Name
We all know what a catchy brand name can do but, where do these great catchy names come from?
Well the enigma answer is, everywhere and nowhere… we hope that answers that question.
Ok, while that statement is quite true… we would like to breakdown the statement a little and at least point out some of the places where you can get inspiration for a creative company name idea.
One of our favorite places to look for creative company inspiration is your business plan. Your business plan should go over your company’s vision, your mission, goals and objectives. Business plans should describe your idea and the need being addressed by your company.
In your business plan you should have a clear description of what your business is going to do and how you are going to do it better than your competition.
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Developing a StartUp Business Plan
Your business plan will provide ample inspiration for your catchy company name. Think about your company’s values and priorities or what your company’s values and objectives are. Think about all of these things when considering a company name.
We’ve also found that as you go through your business plan you should create a list of words that you see or words that you think of, that describe your company. Look at this list that you’ve created, look at the words you’ve written down and think if any of these words or coupling of words could work as a company name.
Your business plan is one great place to look for inspiration for creative company names but where else do company names ideas come from?
Have you ever considered of asking your potential customers, friends or family if they have any catchy company name ideas?
Since you’ve already been looking internally, your business plan, now maybe you need to look externally for your company name ideas. Take a step back and try to look at your business from the outside, more in line with how you customers would look at your business.
While you’re looking at your business from your customer’s perspective, think about how is it that you want your customers to perceive your business? What do you want them to know about you, or how you want them to think about you?
Better still, if at all possible ask potential customers. Do you know any people that you would want as customers? If so they may be the best resource for creative ideas for your company name.
If you don’t feel comfortable with asking potential customers, ask your friends, family, and coworkers, anybody that will listen to you. Even if you don’t get the answer that you’re looking for, this process may help you look at your company from the outside in and that will be a big help in naming your company.
You also never know where a great creative company name idea will come from and it may spark an idea in you.
Our naming superstars are available to help you find the name just right for your venture. So give us a call at 1-800-852-8900 or send us us an e-mail firstname.lastname@example.org