Building a Better Brand Experience for Success

The better you build your brand the better brand success you’ll have but, what exactly is your brand and how do you build it?

Many people believe that their brand is their product or service, maybe even the pretty packaging or logo and while it is true that, those things are a big part of it, it is surely not all of it.

Your product is your product, your logo is your logo and your website is your website; take all of these parts or pieces put them together and that is your brand.  Your brand is bigger than any one singular part of its components and these components can’t stand alone.

Let’s talk about your brand in terms of a restaurant.  Your restaurant is new, beautiful, great signage, and killer food.  People flood in but after a week your business starts dropping and just never stops.

After a month you’re sitting in the dining room alone and you’re wondering how you’re going to go on to the next month; what went wrong?

You can have the best of everything but what about the waiters and the management?  You can have the best food in the world but if the waiter doesn’t get the order right, you’re wrong.  If people have to wait too long for a table, you’re wrong.  If your manager doesn’t make your customers happy after a complaint, you’re wrong!

So your product may be the best in the industry but, if your instructions for installation are poor, you’re going to make people mad.  If people can’t contact you, you’ll make people mad.  Your brand may also be an experience from the beginning to the end and it had better be a good one.

You want as many people as possible to tell others and “spread the word” of your brand.

Available Brand Names built for Success:

One great way to find out if any part of your brand is lacking is to ask.  Ask your customers, what they liked but even better what didn’t fit their expectations.  Find out what you can do better and how.  It can be a humbling process to find out what you’re doing wrong but it is the most important aspect.

Build your brand for success and don’t let one part that you haven’t thought of bring the entire brand down!

As always, we’d appreciate your thoughts on this and any other blog by posting your thoughts below.  The Killer Panda team would, as mentioned above, love to hear your thoughts on our brand, what we can do better or even if you have any suggestions for future blogs.

Thanks for reading!