Knowing your Business for a Successful Brand
Killer Panda is not only dedicated to helping you find the best name for your brand, product or business but we’re here to help you develop that name as part of a larger brand. Anyone starting a business in today’s market knows that not only do you have to have a great name; you have to an entire brand and everything that goes with it.
That said today we’re starting the first of a 5 part blog series designed to break down how you should be looking at your business and how to develop the best brand built for success.
Our brand series will ask you poignant questions you need to be able to answer in the following areas: Know Yourself for Brand Success, Know your Target Market for a Successful Brand, Successful Brands Study their Competition, Brand Success is Based on an overall Experience, and How to Implement a Successful Brand.
We hope you enjoy the series over the next few weeks and if you have any questions please post them at the bottom of the page and we’ll be happy to address them as soon as possible.
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Know Yourself for Brand Success
The first concept you need to know about their brand, in order to secure success, is what need specifically, is your brand going to fill? Not only do you know what it is that you’re going to do, you need to know how you’re going to do it?
What is your brand about? Are you going to be a clothing store, if so who is your target market? If you’re a media company, what type of media are you going to focus on; music, tv, radio?
Do you have any technology advantage to your brand that others do not?
A lot of these and other questions that should be answered in your Brands Mission Statement. It is a great idea for you to take the time to now before you get your brand off the ground to develop your Brand Mission Statement, this Statement can act like a compass and really great resource for you to make sure that you’re on the right path and not veering off your brands goal.
It’s also a great idea that you think of your brand as an actual person, then sit down and write out your brands personality. What kind of person is your brand? Is he or she forward thinking, reliable, dependable, fashionable, strong or even really smart?
These are all things that you would want to communicate to your target market.
What are some of the goals for your brand? Of course you want to be the biggest, largest and global leader in your market but what are some of your short term goals? Do you maybe want to have your business loan played off within two or three years? Maybe you want to start paying dividends to your investors within the next year?
Whatever your long term and short term goals are, make sure your write them down and keep checking back with them. Without writing down your goals, it is incredibly easy to lose focus on them. It can become difficult latter to identify your goal successes and maybe even more importantly, identify your weaknesses.
You need to know where you’ve fallen short of your goals so that the situation can be fixed and you can get back on track to reaching those goals in the future.
The last idea we want to leave you with in this blog is, figure out what your brand is truly selling or providing. Earlier we used the example of a clothing store, now you might be saying that what you’re selling is clothes but that’s not necessarily true.
You could be bringing people style or an identity or even a way of differentiating themselves from people around you. Your clothing store may be doing more than selling cloths and you should figure that out and incorporate that into your brand.
We hope you’ve enjoyed this first installment of our Brand Blog Series and we hope you keep checking back for the next few sections.