The Best Brands have Business Names Streamlined with Great Logos
Thursday, 01 September 2016
Having the best business name is only part of a great brand. The last several blogs have really been focusing on developing the best name for your brand but, we hate to say it, just because you have the name doesn’t mean you’re done. To get the most out of your brand name and have the maximum
Brand Equity, What Is It and How Do You Build It?
Wednesday, 23 July 2014
Recently Bob Newhart was on a late night talk show and the host asked him a question that had always bothered me and might have bothered you. He asked why on earth was the show he created and stared in called “The Bob Newhart Show” when his character’s name was “Bob Hartley?” Bob Newhart explained
- Published in Brand Equity, Creating a Brand, Tips for Brand Success
Avoid Puns in Branding
Sunday, 30 March 2014
Should your avoid puns in your company or brand name. While many people don’t find puns funny and they could have a negative impact on you business there are some really great examples of where puns have help a few businesses. Where does that leave you during the brand naming process? To pun or not to
- Published in Creating a Brand, How to Brand a Company
Brand Must Haves – Don’t Let Your Brand Be Without Them
Saturday, 08 March 2014
Brands come in all shapes and sizes and are a different as the entrepreneurs who start them but there are a few things which all brands share. That said, this is the perfect time for to introduce our Killer Panda YouTube Page. Here we’ll have some of our staff member answer questions about branding a
- Published in Blog on Brand Success, Creating a Brand, Vlog on Branding
Knowing your Target Market for Brand Success
Wednesday, 04 September 2013
When you’re branding your business, or any business for that matter, knowing yourself is just the first step in a successful brand but knowing your audience, or better yet getting knowing your target market is even more important. Who is you’re your target market? When we’re helping our clients brand their business, the first thing
- Published in Blog on Brand Success, Creating a Brand, How to Brand a Company
Keeping your Brand Intact – Don’t Dilute Your Brand Message
Monday, 24 June 2013
Keep Your Brand Message Intact This past weekend the Killer Panda team got to talking about how important it is to keep a consistent brand message and the trouble you can get into when you start to dilute your brand. What got this conversation rolling was some of the Brand Development Team went down to
- Published in Creating a Brand, Keeping your Brand Intact