Breathe New Life into Your Brand
Friday, 06 December 2013
by Killer Panda
Ok so last night was the premier of the live production of “The Sound of Music” staring Carrie Underwood, Stephen Moyer and Audra McDonald. You may be asking yourself, what the heck does this have to do with our topic Breathe New Life into Your Brand? A movie is nothing more than a brand and
- Published in Brand Reinvigoration, Building a Brand
Brand Reinvigoration | How Do You Update a 40 Year Old Brand?
Monday, 08 July 2013
by Killer Panda
What do you do with a 43 year old breakfast restaurant chain which has lost its luster? You get a new CEO in there with fresh ideas on how to reinvigorate the brand and that is exactly what Julia Stewart is doing at IHOP! Stewart took the reigns as CEO in 2002 and quickly got
- Published in Brand Reinvigoration, Keeping your Brand Intact, Updating a Brand