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Brand Equity, What Is It and How Do You Build It?

Wednesday, 23 July 2014 by Killer Panda
Recently Bob Newhart was on a late night talk show and the host asked him a question that had always bothered me and might have bothered you. He asked why on earth was the show he created and stared in called “The Bob Newhart Show” when his character’s name was “Bob Hartley?” Bob Newhart explained
  • Published in Brand Equity, Creating a Brand, Tips for Brand Success
Tagged under: brand equity, Tips for Brand Success

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