Breathe New Life into Your Brand
Friday, 06 December 2013
by Killer Panda
Ok so last night was the premier of the live production of “The Sound of Music” staring Carrie Underwood, Stephen Moyer and Audra McDonald. You may be asking yourself, what the heck does this have to do with our topic Breathe New Life into Your Brand? A movie is nothing more than a brand and
- Published in Brand Reinvigoration, Building a Brand
Building a Better Brand Experience for Success
Monday, 21 October 2013
by Killer Panda
The better you build your brand the better brand success you’ll have but, what exactly is your brand and how do you build it? Many people believe that their brand is their product or service, maybe even the pretty packaging or logo and while it is true that, those things are a big part of
- Published in Blog on Brand Success, Building a Brand, Tips for Brand Success
Knowing your Target Market for Brand Success
Wednesday, 04 September 2013
by Killer Panda
When you’re branding your business, or any business for that matter, knowing yourself is just the first step in a successful brand but knowing your audience, or better yet getting knowing your target market is even more important. Who is you’re your target market? When we’re helping our clients brand their business, the first thing
- Published in Blog on Brand Success, Creating a Brand, How to Brand a Company
Brand Reinvigoration | How Do You Update a 40 Year Old Brand?
Monday, 08 July 2013
by Killer Panda
What do you do with a 43 year old breakfast restaurant chain which has lost its luster? You get a new CEO in there with fresh ideas on how to reinvigorate the brand and that is exactly what Julia Stewart is doing at IHOP! Stewart took the reigns as CEO in 2002 and quickly got
- Published in Brand Reinvigoration, Keeping your Brand Intact, Updating a Brand
Keeping your Brand Intact – Don’t Dilute Your Brand Message
Monday, 24 June 2013
by Killer Panda
This past weekend the Killer Panda team got to talking about how important it is to keep a consistent brand message and the trouble you can get into when you start to dilute your brand. What got this conversation rolling was some of the Brand Development Team went down to San Diego for the Dodgers
- Published in Creating a Brand, Keeping your Brand Intact
How to Name Your IT Company
Monday, 10 June 2013
by Killer Panda
If you’re starting an IT Company you know the unique challenges when it comes down to naming your brand. An IT Company needs a brand name that will not only convey what it is their company does but it also needs to tell people that your particular company is ahead of the curve and is
- Published in Building a Brand, IT Brand Names, Naming Your IT Company, Tips for Brand Success