Know Yourself for Brand Success
Friday, 06 March 2015
by Killer Panda
Killer Panda is not only dedicated to helping you find the best name for your brand, product or business but we’re here to help you develop that name as part of a larger brand. Anyone starting a business in today’s market knows that not only do you have to have a great name; you have
- Published in Blog on Brand Success, Keeping your Brand Intact, Tips for Brand Success
Brand Reinvigoration | How Do You Update a 40 Year Old Brand?
Monday, 08 July 2013
by Killer Panda
What do you do with a 43 year old breakfast restaurant chain which has lost its luster? You get a new CEO in there with fresh ideas on how to reinvigorate the brand and that is exactly what Julia Stewart is doing at IHOP! Stewart took the reigns as CEO in 2002 and quickly got
- Published in Brand Reinvigoration, Keeping your Brand Intact, Updating a Brand
Keeping your Brand Intact – Don’t Dilute Your Brand Message
Monday, 24 June 2013
by Killer Panda
This past weekend the Killer Panda team got to talking about how important it is to keep a consistent brand message and the trouble you can get into when you start to dilute your brand. What got this conversation rolling was some of the Brand Development Team went down to San Diego for the Dodgers
- Published in Creating a Brand, Keeping your Brand Intact