Know Yourself for Brand Success

Killer Panda is not only dedicated to helping you find the best name for your brand, product or business but we’re here to help you develop that name as part of a larger brand.  Anyone starting a business in today’s market knows that not only do you have to have a great name; you have
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Brand Equity, What Is It and How Do You Build It?

Recently Bob Newhart was on a late night talk show and the host asked him a question that had always bothered me and might have bothered you. He asked why on earth was the show he created and stared in called “The Bob Newhart Show” when his character’s name was “Bob Hartley?” Bob Newhart explained
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Breathe New Life into Your Brand

Ok so last night was the premier of the live production of “The Sound of Music” staring Carrie Underwood, Stephen Moyer and Audra McDonald.  You may be asking yourself, what the heck does this have to do with our topic Breathe New Life into Your Brand? A movie is nothing more than a brand and
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Building a Better Brand Experience for Success

The better you build your brand the better brand success you’ll have but, what exactly is your brand and how do you build it? Many people believe that their brand is their product or service, maybe even the pretty packaging or logo and while it is true that, those things are a big part of
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Knowing your Target Market for Brand Success

When you’re branding your business, or any business for that matter, knowing yourself is just the first step in a successful brand but knowing your audience, or better yet getting knowing your target market is even more important. Who is you’re your target market? When we’re helping our clients brand their business, the first thing
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